As you can see from the results, most of the audience (70%) were female and aged between 18-24 (75%). The majority liked dance music (71%). The sample size is 8 people so it isn't very accurate. To make it accurate I would have to ask 100 people which I don't have time to do. Based on my research I will aim my video at females aged between 18-24 who like pop and dance music. However as I wanted to link the final video product into the Invictus Games which is to be held in America in 2016 so I will need to conduct some additional secondary research.
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