Evaluation Question 4

Q4: How did you use media technologies in the construction and research, planning and evaluation stages?

To film the footage I mainly used my Nikon DS3200.  I also used my Ricoh WG-30 for some of the diving and horse clips.  Because the Ricoh is waterproof it was used for the underwater filming.

When using my Nikon I often used a tripod as I had to shoot for a long time and the tripod helped to steady the filming.

I used my iPhone 4s and 6s for the voice recording.  All the editing was done on my MacBook Pro using software applications iMovie and Photoshop which enabled me to piece together the movie, make the poster and digipak.  

I used my IPhone when I was out on location when it wasn't practical to have my Macbook Pro with me, so I could make notes and ideas as I went. It also meant that I could blog on the move.

This was invaluable, I used it as a storage device, and editing tool. It made the rending of the music video really quick and any changes that needed to made we also easy to do. 

I used iMovie to edit the video, it is simple compared to Premiere Pro but it allowed me to effectively edit my videos so they had a professional look to them.  

I used CC to edit my photos for the ancillary tasks this included adding text to photos which I have never done before. Using CC allowed me greater creative freedom than using a program like Pixlr. I could add layer upon layer when creating my digipak which I would have found impossible in other programs.

To design my feedback surveys I used a variety of methods.  Survey Monkey, created a blog and used an email client, gmail.  I also used Facebook for feedback.
To write documents I have used the application 'pages' on my Mac which I then copied to my blog. I used you tube to upload draft videos to enable people easier access to view.  Applications such as 'prezi' and 'wordle' were useful for my presentation and text. I got ideas for my mind map for my video from Bubble.us. 

I found blogger useful because it allowed people to see my work as it progressed, I could use my IPhone on the go to add more content and my teacher could also check my progress and give advice where needed.

I emailed a number of images backwards and forwards during the course of the unit.

I used Facebook to promote my video and any surveys I created so I could get audience feedback and act upon it.

I used pages on my Macbook Pro if I didn't have any interest connection so I could still jot down ideas. 

Youtube was great for showing my videos, I could also embed the content into my blog very easily rather than upload it to Blogger directly.

Was very useful for creating simple easy to read presentations.

I used this to generate my first thoughts on the process. It helped focus my mind.

To capture the moment my Diving Coach dropped me from the 5M board I set up my Nikon camera and tripod by the side of the pool. Setting first the zoom lens I then programmed the camera to automatically record. 

The underwater filming which I really wanted to do was always going to be a bit tricky. because of my disability and poor balance I am unable to stay under the water and film at the same time.  One of the GB divers helped me out with this by holding onto me whilst I was in the water  - which is why it is only a few seconds - so I could film a little steadier.  I first filmed Aidan diving from the board above water and then on his second dive I positioned myself to get the underwater shot.  It took a few attempts but we managed eventually.  There were lifeguards around the pool as other diving classes were running at the same time.


A lot of the equipment made filming, taking notes and editing work really easy especially if I was away from my Mac. It meant I could work anywhere I needed to.

Evaluation Question 1

Q1: In which ways does your media product use, develop or challenge forms and conventions of real media products?




Overall I feel my final video is a bit of a hybrid when it comes to codes and conventions.  It follows a simple format linked to the lyrics (Illustrative) and it repeats the message (Amplification) throughout the final product. I do feel it challenges the viewer as everyone in the final product has a disability but they are doing things everyday people do, disabled people don't generally feature in music videos.

Below is my wordle I designed using http://www.wordle.net

Target Audience: Sport For All

The target audience for my music video are all types of athletes and people who are wanting to get into sport (disabled and non-disabled).

This video will hopefully inspire them and motivate them to take up a sport and will hopefully make them think "I can do this!"

Definition of target audience:  A particular group at which a product such as a film or advertisement is aimed.

In the industry, recognising and appealing to your target audience is incredibly important as ultimately they will be the types of people who will be watching your video. Recognising your target audience is vital as they will determine the content of your film. For example, a film opening that is aiming to appeal to a teenage market will be different to an opening appealing to older people. Your target audience need to be able to relate and engage with your opening. I also wanted to link the video  to the forth coming Invictus games in May 2016.

Looking at the music, the target audience would be people who watch music channels like MTV and 4Music and these are the channels I would see my video on.

I have been on https://yougov.co.uk/profileslite#/ to see what type of people watch MTV.

Here are the results:

This is showing that girls aged between 18-24 who live in central Scotland are likely to watch MTV.

Their favourite sports are likely to be football and their most likely pet is a cat.

They are most likely to be confident but sometimes fussy.

They are likely to be a customer of Instagram, shop at topshop and have an Audi as a car.

This shows what their favourite shows are, favourite music and favourite celebrities.

This shows how much they are online for, how many hours they watch TV and what newspaper & magazine they read.

I then looked at 4Music.

This is showing that girls aged between 18-24 who live in the North East are likely to watch 4Music.

Their favourite sports are likely to be swimming and their most likely pet is a dog.

They are most likely to be friendly but sometimes careless.

They are likely to shop at Superdry and ASDA.

This shows how much they are online for, how many hours they watch TV and what newspaper & magazine they read.

This shows what their favourite shows are, favourite music and favourite celebrities.

Because of this I have also targeted my video at people who have shown an interest in the Paralympic games.  This produces an extremely wide ranging potential target audience. I feel my video will be aimed at the mass market and the secondary research into targets audiences confirms this.

Digipak

Using Photoshop, I've made a digipak. I blended 4 photos together to make the front cover.  I think asked for feedback. I placed a copy of the digipak on social media so as to attract as much feedback as possible so I could develop my final product.

Remix

This is a remix I made online of We Could Be Heroes:

We Could Be Heroes draft 2

I've added horse riding as some people from my audience feedback wanted another sport added and I knew a friend who was then happy for my to film her doing some dressage, and changed the filter on some of the clips.  I still need to add underwater shots.