Target Audience: Sport For All

The target audience for my music video are all types of athletes and people who are wanting to get into sport (disabled and non-disabled).

This video will hopefully inspire them and motivate them to take up a sport and will hopefully make them think "I can do this!"

Definition of target audience:  A particular group at which a product such as a film or advertisement is aimed.

In the industry, recognising and appealing to your target audience is incredibly important as ultimately they will be the types of people who will be watching your video. Recognising your target audience is vital as they will determine the content of your film. For example, a film opening that is aiming to appeal to a teenage market will be different to an opening appealing to older people. Your target audience need to be able to relate and engage with your opening. I also wanted to link the video  to the forth coming Invictus games in May 2016.

Looking at the music, the target audience would be people who watch music channels like MTV and 4Music and these are the channels I would see my video on.

I have been on https://yougov.co.uk/profileslite#/ to see what type of people watch MTV.

Here are the results:

This is showing that girls aged between 18-24 who live in central Scotland are likely to watch MTV.

Their favourite sports are likely to be football and their most likely pet is a cat.

They are most likely to be confident but sometimes fussy.

They are likely to be a customer of Instagram, shop at topshop and have an Audi as a car.

This shows what their favourite shows are, favourite music and favourite celebrities.

This shows how much they are online for, how many hours they watch TV and what newspaper & magazine they read.

I then looked at 4Music.

This is showing that girls aged between 18-24 who live in the North East are likely to watch 4Music.

Their favourite sports are likely to be swimming and their most likely pet is a dog.

They are most likely to be friendly but sometimes careless.

They are likely to shop at Superdry and ASDA.

This shows how much they are online for, how many hours they watch TV and what newspaper & magazine they read.

This shows what their favourite shows are, favourite music and favourite celebrities.

Because of this I have also targeted my video at people who have shown an interest in the Paralympic games.  This produces an extremely wide ranging potential target audience. I feel my video will be aimed at the mass market and the secondary research into targets audiences confirms this.